Branding and Print Servcies
Western Skies is proud to assist you with branding and print development. Let Western Skies’ experience provide you with a competitive edge without needing to hire a fulltime marketing team. We can take your existing designs and freshen them up with a new professional feel, or create a new layout that will assist you in standing out from the rest of the crowd.
Business Card Design
The Power of a Properly Designed Business Card
Remember the pride of seeing your name and company logo for the first time printed on a business card? Now how do you make sure that your card is one of the few that attracts others attention, gets kept, filed, and actually used when your prospect needs your product or service?
It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card. These are considered some of the top reasons for someone to retain a card they have received:
- As a link to a potential customer or client.
- As a link to a valuable resource or a supplier.
- As a link to a colleague or friend from the past.
- For social, non-business reasons.
- For referring business - it may be passed on to someone else.
- To update information they already have.
- Something likable in the design
- Creative layout – memorable tag line, unusual or useful information on the back of card.
Keep these reasons in mind when thinking of the design for your card. In addition you want to keep in mind the following:
- Make it clear what you do and who you do it for.
- Careful use of color will keep the design clean and simple while reducing production expenses.
- Use easy to read fonts.
- Keep them entertain if possible with design and layout without making the card busy.
Branding & Logo Design
Whether starting a new business or just looking to revamp your company image, our logo designs will help you portray the true identity of your business through professionally distinctive and memorable designs. Nobody knows your business like you do and we value your aid in the design and proofing of every logo or graphic image we create! With your company’s goals and profitability in mind, our logos will make a lasting and powerful impression!
The importance of your Company Logo... Whether a small business or large corporation, your logo is just one step in the branding of your business. Without branding you have no consistent image that your customers will associate who you are and what services you provide. Clients will find security in your capabilities when they see your company pride portrayed with professional design that is also properly branded on all your business materials. Further, when you hand out a business card or business materials with your logo, you are showing the signature of who your company is. A simple and clean design is often more important than the text you provide. This said, the colors you select and the cleanness of design will set the framework for how complex and expensive your advertising becomes.
Our designs will give your company the professional image that you need to compete in this competitive economy. Let us work with you to create a branding that you will be proud of!
How do you look on paper? Despite the surge in email use, professionally designed printed stationery packages are crucial to making a good first impression. Your basic identity starts with consistent branding of letterhead, envelopes, shipping labels, brochures, newsletters and business cards.
Letterhead and business cards are your first connection to the relationships which will make you business successful. In most cases these forms of branded marketing are discarded by clients. With a little creativity and understanding of your potential cliental though, these can be among the most powerful and inexpensive tools in marketing your businesses professionalism and competence. Things to remember with letterhead design:
- Establish your identity;
- Clean and simple logo design;
- Include a memorable and descriptive tag line;
- Turn your letterhead into a mini-brochure;
- Limit the number of fonts.
Brochures can be an effective way to communicate the benefits of your business. By bringing together the right combination of words, pictures and design, they can tell a story about your company’s unique capabilities. Western Skies will provide high quality brochures, including any research and interviews required, that get the job done right.
By whatever name: brochure, catalog, flyer, datasheet, sales literature or collateral materials; experience demonstrates that its success is measured by more than its appearance. A successful brochure requires an understanding of the product and its market, and ability to present this information in a manner consistent with the marketing objectives. Brochure Development Includes:
- Layouts Comps
- Your involvement in Artwork, Photography, Illustration, etc.
- Completed Layouts
- Color Management and Printer Selection
- Supervision of Printing and Finishing Services
Newsletters are one of the best ways of staying connected with customers and clients. If you’re already producing a monthly customer newsletter, keep up the great work. If you’re thinking about starting one for your business, Western Skies is here to help on any level. We offer help with design, consulting on the best software to use for the do-it-yourselfer and even options where we do almost all the work for you.
Newsletters can be cheap, they provide valuable information, and they keep your name, product and branding in front of your customers, prospects, and former customers.
Keep up with your newsletter! Studies have shown that most newsletters arriving more than bi-monthly eventually become thought of as email trash, and those not staying in-touch at least once a month with readers lose their impact.
Quality content is also very important! With only a few months of reading information not thought of as valuable will do more harm than good. Your content is a valuable form of representing professionalism to your readers as well as an important tool for generating phone, email or web leads.
The number one reason for organizations failing to provide newsletters or keeping up with quality and timely content is the feeling that producing a clean comprehensive newsletter is too time consuming and complicated. Let us help you with design, printing, mailing, email, web posting, content and/or any of your newsletter needs!